Jennifer Rauch
Purveyor of Fine Erudition in Journalism, Media & Communication
I talked with media ecologists about how Slow Media relates to the work of Marshall McLuhan at his academic home, the University of Toronto.

I talked with media ecologists about how Slow Media relates to the work of Marshall McLuhan at his academic home, the University of Toronto.

Teaching Philosophy

My goal as an educator is to help students develop professional talents alongside media literacy skills — the twin capacities they'll need to work thoughtfully and ethically in a rapidly changing media environment.

I teach at the nexus of journalism, media studies, and content marketing, bringing an interdisciplinary perspective to a liberal-arts context. My courses range from skills-oriented subjects like media writing, multimedia storytelling, and public relations to more conceptually driven courses like media ethics that examine contemporary issues, apply theoretical insights, and develop critical-thinking skills such as analysis, synthesis, and evaluation.

What connects these courses is a commitment to learning by doing. I am especially motivated to give students opportunities to create as they learn — to make things, not just analyze them. My course designs are typically project-based, with semi-structured assignments that invite students to apply principles and practices in ways that connect to their own lives, interests, and passions. I organize courses so that key concepts and skills are introduced and rehearsed through low-stakes readings, discussions, and in-class exercises before students tackle higher-stakes graded work — building confidence and competence in sequence.

I also believe that every student deserves a platform. I work to create classroom environments where participation is encouraged, diverse perspectives are welcomed, and no one's ideas go unheard.

“You could definitely tell that Professor Rauch has a passion for media studies and journalism, and it was really cool to hear her viewpoints on technology and media in the world today. She seemed like more than just a professor who's teaching just for the salary."

"Professor Rauch is clearly passionate about what she teaches, which made the class enjoyable. She makes sure to give every student a platform and a chance to share their ideas, encourages her students to participate in class activities, and is willing to help when needed."