Jennifer Rauch
P u r v e y o r o f F i n e E r u d i t i o n i n J o u r n a l i s m , C o m m u n i c a t i o n & C u l t u r e

photo, book cover

My new book Resisting the News: Engaged Audiences, Alternative Media, and Popular Critique of Journalism (Routledge, 2021) examines how audiences filter their interpretations of mainstream news through their experiences with alternative media and political protest.

I use the concepts of ritual communication and interpretive communities to paint a layered portrait of the strategies through which liberal and conservative activists make sense of their news environments.

Drawing on a 15-year research project, this book illuminates popular critiques of news to offer a distinctive perspective on the problems of journalism today—and how to fix it.

“News audiences tend to be talked at rather than talked with. But Jennifer Rauch has done the hard yards of seeking out and listening to those people who choose to consume alternative news media. The fascinating result blends empirical rigour with theoretical nuance, delivering insights of great value to scholars, journalists and citizens alike.” —Tony Harcup, Emeritus Fellow in Journalism Studies, University of Sheffield, UK

“Jennifer Rauch has bestowed upon us a highly innovative and timely roadmap for understanding alternative media and their audiences. This deeply empirical and eminently readable book is perfect for students, researchers, activists, and anyone who dares to believe a better media system is possible.” —Victor Pickard, Professor of Media Policy and Political Economy, Annenberg School for Communication, University of Pennsylvania, USA

  • Winner of a Silver Nautilus Book Award.
  • Finalist for a Marshall McLuhan Book Award.


Slow Media: Why Slow is Satisfying, Sustainable & Smart (Oxford University Press, 2018) examines a spectrum of innovative theories and practices that foster social and environmental sustainability in mediated life. It explains how our proliferating media habits are tethered to an unsustainable growth paradigm that depletes human and ecological resources.

The Slow Food movement has inspired people to apply principles like humanism, localism, simplicity, self-reliance and fairness to their use and production of media. Slow Media promotes alternatives to global, corporate media that are often unresponsive to the situated needs of human communities and natural environments. The Slow Journalism movement and the slogan “Good, Clean, Fair” provide an ethical framework for making the news industry more sustainable.

This book explores novel concepts such as Mindful Media, Green Media, and Post-Luddism. Mindful Media advocates for more contemplation in, and about, daily communication. It espouses practices like unplugging, monotasking, and  sustained attention. Green Media debunks the myth that digital media are ecologically benign and seeks to reduce electronic waste and consumption of nonrenewable resources. Post-Luddism challenges the conventional wisdom that people skeptical of new technology are ignorant or afraid. Instead, it cultivates an informed, inclusive discussion about media’s sociocultural impact.

SLOW MEDIA can transform the way we produce and use media, just as the Slow Food movement changed how people grow, buy and eat food. This book helps readers understand  complex relationships between everyday media choices, human well-being and the natural world. It can propel conversations about how we can challenge the status quo — as users, consumers, and citizens. These alternative visions can nurture a media ecosystem that is more satisfying for people and more sustainable for the planet.